Frequently Asked Questions
Have a question about branding, growing your business through brand strategy, brand identity, content, etc. that only an experienced branding agency can answer? We can help. Check out these frequently asked questions to get answers.
In short words, no. A brand is much more than a logo! Whilst we understand cost can be a determining factor and we certainly appreciate the desire to get a visual representation for your business quickly, we just don’t believe logos alone tell enough of a story about your business. A poorly designed logo can end up targeting the wrong market altogether.
We believe a brand speaks volumes about a business, including:
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The experience customers can expect when consuming a product or service
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How a business highlights their unique selling points or market position
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How a business understands their target markets by engaging with their interests and needs
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How a business stays relevant and keeps up with the trends in the market
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Your brand describes who you are and what you do, therefore it is important your visual identity – your logo, which is utilised for virtually all of your marketing communications, clearly communicates this.
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Branding is the process of creating a strong, positive perception of your company, and it's products/services in your customer's mind. Most people have a common misconception that branding is only about visuals, when in reality, it's more so about strategy!
Branding is the process of creating a brand. It is important as it involves clearly positioning your company or product in the market, devising a brand strategy, possibly creating your name, defining your company’s tone of voice and designing corporate and/or product identity
In order for people to engage with your brand and make you the preferred brand you over your competitors, you'll need to be able to to make sure your target audience can find your business, relate to it and remember it. This is done with the power of having a strategic brand identity.
Benefits of having a brand identity:
• More credibility as a brand
• People recognizing you miles away
• Be more trustworthy
• Increase your brand value
• Position your brand as an authority in the industry
• Conveys stability
• Ease your communication
• and so much more!
Brand Strategy is the foundation of any business, and gives you a unified plan for everything in your business. Think of it as a map that will guide everyone who is going to work with your brand.
Brand Identity is the visible elements of a brand, such as color, design, logo variations, etc. that identity and distinguish the brand in consumers' minds.
Yes, you need both in order to achieve effective and cohesive branding.
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